Breaking Through Excuses – Radio Interview with Aaron Sanchez

Have you ever suggested someone try something new, but they resisted? I had a great conversation with Aaron Sanchez about how to help a friend get through barriers and excuses… and also how to overcome sales objections.

Aaron’s great – I’m sure you’ll enjoy (by clicking the play button below on the left).

Here’s the three-step formula we discuss on the show:

  1. Why is the Expensive Sentence true?
  2. When is the Expensive Sentence true?
  3. What if the Expensive Sentence isn’t true?

I hope you’ll try it out and let me know how it goes.